Digital marketing
Digital marketing
Blog Article
Digital marketing is the process of promoting products or services using digital channels and technologies, including the internet and other digital media. It's a broad field encompassing various online marketing strategies aimed at reaching and engaging potential customers.
Here's a breakdown of what digital marketing entails:
Key Components:
Online Marketing:
Digital marketing is often used interchangeably with online marketing, which specifically focuses on marketing activities conducted through the internet.
Digital Channels:
This includes a wide range of platforms like websites, social media, search engines (SEO/SEM), email, mobile apps, and online advertising (display ads, video ads, etc.).
Promotional Activities:
Digital marketing involves creating and distributing content, running targeted advertising campaigns, engaging with customers on social media, and optimizing online presence to attract and convert leads.
Examples of Digital Marketing Activities:
- Search Engine Optimization (SEO): Optimizing a website to rank higher in search engine results pages (SERPs).
- Search Engine Marketing (SEM): Using paid advertising on search engines like Google (e.g., Google Ads).